Our Vision

We aim to provide products that display outstanding quality, craftsmanship, technique and class. We intend to maintain a stellar level of customer service and to exhibit a high standard of corporate leadership in every action. We have succeeded in maintaining a thought process which is ahead of the market and we aim to continue doing so.

Our Mission
Our promise is to always deliver products made from the best resources, the latest technology and the best practices. We hope to spread our horizons, to take our business beyond borders, to tap into the international arena and to become a brand that is recognized worldwide. We have been credited with the title of ‘Trendsetters’ and we intend to keep introducing new products, styles, finishes that change the way modular furniture is looked upon.
Our Journey

Way back in 1999, "Ultimate Kitchens", a small retail store was to be the birthplace of Krish Furniture Components – one of the largest manufacturers of wooden components for both modular kitchens and wardrobes in the country. Ultimate Kitchens, one of the first retail showrooms, just about 500sq.ft, tucked into a suburb of Bangalore, soon formed the foundation of the brand ELENZA that has grown and expanded to become an industry in itself.

However, its beginnings were beset by hurdles. Modular kitchens were avant-garde – a thing of the future. At that time Mr. Mahesh Shah's search found few suppliers in an industry that was close to being non-existent - an industry that was crowded by those with a limited vision and planning and who were unfortunately monopolizing the trade.

After five years of successful trading in retail and installing 1,500 kitchens Mr. Shah found himself with a choice - he could either continue to convince external vendors or he could take it upon himself. This proved to be a turning point – he would be taking on those who had been working in the manufacturing line for over a decade. He aimed to boost meagre supplies and to give people like him an opportunity to develop a decent seller-buyer relationship.

It was a bold move. Krish Furniture Components was established in 2004, launching the popular brand – Elenza. From this point, there was no looking back. In the last 11 years Krish Furniture Components has steadily grown to be a major contender in modular kitchens, wardrobes and cabinets for various storage units in the Indian furniture industry. Our move to provide complete kitchen and wardrobe solutions under the brand name ‘Elenza Novella’ has been a huge success. Launched in 2013, ‘Elenza Novella’ continues to create waves in the modular kitchen and wardrobe industry.

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